About Lauren

Your Strategic Partner in Branding, Strategy, Events, Communications & Marketing

At Lauren Helm PR, we help business owners and leaders cut through the noise with clear, strategic, story-driven communications. With more than 15 years of experience across public relations, branding, communications, marketing, and event management, Lauren helps organizations align their message, sharpen their strategy, and execute initiatives that move the bottom line.

Clients come to Lauren when they need a partner who can bring direction, momentum, and measurable results without adding more work to their plate. She has led successful campaigns and initiatives across healthcare, nonprofits, associations, government, and professional services, consistently turning big goals into clear, achievable strategies.

A Proven Track Record

Lauren’s work has helped organizations:

• Strengthen Market Positioning: During the COVID-19 pandemic, she led a marketing campaign for a major healthcare organization, helping the company reach 75.8% of its aggressive enrollment goal in just three months.
  
• Drive Event Growth: While supporting Florida’s asphalt industry, she launched a digital registration system and implemented a new event communications strategy, resulting in a 25% increase in attendance and a 50% increase in sponsorships in the first year.
  
• Elevate Brand Visibility: After developing a public relations strategy for a financial services firm, the company earned the Tallahassee Magazine “Best of Tallahassee” award, boosting its reputation and expanding its reach.
  
• Create Innovative Revenue Streams: Early in her career, she launched an event rentals program for a local museum that contributed to the museum’s long-term financial sustainability.

As both an Accredited in Public Relations (APR) professional and a Certified Public Relations Counselor (CPRC), Lauren combines analytical insight with creative problem-solving to deliver solutions that support business goals and strengthen reputation.

Beyond the Boardroom

Beyond her client work, Lauren invests in her community by establishing a permanent food pantry in Leon County Title I schools to support students and families in need and serving as President of the Florida Public Relations Association – Capital Chapter.

Lauren is a graduate of Leadership Tallahassee Class 41, an active member of the Tallahassee Chamber of Commerce, and an alumnus of the Florida Public Relations Association’s Joe Curley Rising Leader Class.

Why Clients Choose Lauren Helm PR?

Organizations work with Lauren because she brings more than experience to the table:

• You get a strategist and an executor. Whether you need someone to chart the course or help row the boat, Lauren delivers both vision and hands-on support.
• You gain time and capacity. Lauren steps in so internal teams can finally breathe, refocus, and move projects forward without burnout.
• You receive messaging that actually resonates. She blends storytelling with business goals to create communications that build trust, visibility, and credibility.
• You get measurable progress, and not guesswork. Every plan is tied to outcomes, not fluff.
• You’re never handed a cookie-cutter plan. Strategies are tailored to your organization, your audience, and your goals with zero recycles templates or generic advice.
• You have a steady, dependable partner. Calm in chaos. Clear under pressure. A true extension of your team.

Your next chapter deserves a steady hand at the helm.
Set up a 45-minute discovery call, and let’s chart a course that moves your organization forward with confidence.