No, public relations (PR) and marketing are not the same. Sure, marketing and PR are both vital components of any successful business strategy, but they serve distinct purposes and employ different tactics. Here’s why: The primary purpose of marketing is to promote your company’s products or services, generate sales, and drive revenue for the business. […]
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When I’m meeting with a potential Client, a question that often comes up is centered around how to build strategic partnerships for reaching objectives and future growth. My answer is simple: authenticity and consistency. Think of when you were in school and had to complete a class project. There is nothing worse than being stuck […]
I was fortunate to attend the Florida Commerce Credit Union’s Power Forward Speaker Series, which featured two entrepreneurial powerhouses: Barbara Corcoran and Robert Herjavec from ABC’s Shark Tank. Barbara Corcoran, a real estate mogul, was born in New Jersey and was the second of 10 children. While she was waitressing, trying to make ends meet, her boyfriend […]
Whether you care to realize it now, Generative AI is all around us. You’ve likely seen it as the background music in a recent holiday commercial, a social media caption, a company’s virtual assistance chatbot, or even your favorite Snapchat filter. When used correctly, Generative AI platforms like ChaptGPT, ClickUp, Jasper, and Scribe can help […]
Read More… from Ethical AI: Ensuring the Accuracy of Your AI Content
Recently, I had the opportunity to tour the Danfoss Turbocor plant in Tallahassee, Florida, as part of an economic development program co-hosted by the Office of Economic Vitality and Leadership Tallahassee. Danfoss has worldwide sales in more than 100 countries and employs over 42,000 individuals worldwide, who they consider the foundation of their success. During […]
Effective communication is essential for everyone. When communication channels break down, that’s where incidents occur. Whether you are a business leader, a team manager, or an individual striving to connect with others, the ability to communicate effectively is critical to your success. In this blog post, we’ll explore some proven communication tactics, and we’ll illustrate […]
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Are you planning an event and feeling overwhelmed by all the details? Whether it’s a corporate conference, a product launch, employee retreat, or any other type of business event, hiring an event management company can save you time, stress, and ensure a successful outcome. But with so many options, how do you choose the right one? In this blog post, we’ll explore the top 3 things to consider when searching for an event management company to best fit your needs. […]
Read More… from Top 3 Things to Consider When Choosing an Event Management Company
The relationship between public relations (PR) firms and their clients is a pivotal partnership for achieving success. A well-executed PR strategy can boost a company’s reputation, drive brand awareness, and ultimately increase revenue. However, to ensure a winning partnership both PR firms and their clients need to work together effectively. In this blog post, we’ll […]
The business landscape is highly competitive and your company’s brand reputation stands as the cornerstone of your success. A strong and positive brand not only attracts customers for your bottom line but it also fosters trust, loyalty, and credibility. In this blog post, we’ll delve into the importance of branding and why it should be […]
Event management and planning have evolved significantly in recent years, thanks to the power of social media. However, most meeting planners don’t have the bandwidth to also consider a social media content calendar, while they’re managing logistics of planning an event. In this blog post, we’ll explore why having a content calendar for event planning […]
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