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Small business owners face numerous challenges when running a business — staying updated with the latest trends, managing limited resources, creating high-quality content, and effectively engaging with target audiences. But limited budgets and manpower make it hard for small businesses to invest in communication tools and strategies which lead to subpar execution of communication plans […]

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Recently, I spoke at at the Tallahassee Chamber of Commerce’s Beyond the Basics program on how to optimize LinkedIn through effective branding. To my surprise, I spoke to a sold out event where attendees were eager to learn more about the world’s largest professional network and how their brand, professional or personal, can stand out […]

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Client: Denver Jernigan Photography, LLC Challenge: Denver Jernigan Photography opened a new studio in Live Oak, Florida, and reorganized the business to offer fine arts portrait products in addition to wedding photography in North Florida. With this transition in the business, the owner needed assistance with brand messaging, search engine optimization (SEO), and copywriting. Implementation: During […]

Read More… from Sailing To Success: Denver Jernigan Photography

No, public relations (PR) and marketing are not the same. Sure, marketing and PR are both vital components of any successful business strategy, but they serve distinct purposes and employ different tactics. Here’s why: The primary purpose of marketing is to promote your company’s products or services, generate sales, and drive revenue for the business. […]

Read More… from PR vs. Marketing: Understanding the Difference

When I’m meeting with a potential Client, a question that often comes up is centered around how to build strategic partnerships for reaching objectives and future growth. My answer is simple: authenticity and consistency. Think of when you were in school and had to complete a class project. There is nothing worse than being stuck […]

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Client: Bradfordville Animal Resort Kingdom, LLC (BARK) Challenge: BARK built a new facility in northeast Tallahassee, Florida, to offer pet lodging, daycare, and grooming services and is anticipating opening in the near future. The business had several elements of their brand structure in place, but lacked the expertise to unify their brand image with comprehensive brand […]

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I was fortunate to attend the Florida Commerce Credit Union’s Power Forward Speaker Series, which featured two entrepreneurial powerhouses: Barbara Corcoran and Robert Herjavec from ABC’s Shark Tank. Barbara Corcoran, a real estate mogul, was born in New Jersey and was the second of 10 children. While she was waitressing, trying to make ends meet, her boyfriend […]

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Client: Florida Head Start Association, Inc. Challenge: The Florida Head Start Association is dedicated to addressing issues that affect more than 41,000 Head Start, Early Head Start, Migrant, and Seasonal Head Start children and families in Florida. As a statewide organization, the Association works collaboratively with early childhood programs throughout Florida, the Florida Department of Children […]

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Whether you care to realize it now, Generative AI is all around us. You’ve likely seen it as the background music in a recent holiday commercial, a social media caption, a company’s virtual assistance chatbot, or even your favorite Snapchat filter. When used correctly, Generative AI platforms like ChaptGPT, ClickUp, Jasper, and Scribe can help […]

Read More… from Ethical AI: Ensuring the Accuracy of Your AI Content

Client: Mothers Against Drunk Driving (MADD) Challenge: MADD, a large organization with a national presence, wanted to develop an educational resource for it’s employees on how to elevate the MADD brand on LinkedIn. Specifically, leadership was looking to create brand ambassadors to effectuate their fundraising strategies. Implementation: LHPR provided counsel to MADD’s leadership to develop an […]

Read More… from Sailing To Success: MADD