Your next customer may not Google your organization. They may ask ChatGPT. When they do, what will it say? Will AI know your organization is a trusted expert, or simply not know you at all? That question is becoming a new part of reputation management. As more people use AI to research companies, leaders, and […]
Read More… from AI Is Reading Your Reputation. Is Your PR Strategy Ready?
The uncomfortable truth? Most associations don’t have a member retention problem. They have a first-year member experience problem. iMIS’s 2026 Membership Performance Benchmark Report found that three out of four organizations saw retention rates hold steady or improve, while 20% experienced a decline. Among those that saw a dip, the top reason cited was budget […]
Read More… from Why Member Retention is Slipping And What Most Associations Get Wrong in Year One
Groundbreaking events are often approached as a milestone to check off a list. Secure the vendors.Invite the guests.Take the photo. Move on. But they’re one of the most underutilized opportunities for public relations, media coverage, and marketing visibility. When they’re done strategically, these events can do so much more. They can help build visibility, credibility, […]
Read More… from A Groundbreaking Event is a PR Opportunity, If You Treat It Like One
Client: Capital Veterinary Specialists Challenge: Capital Veterinary Specialists sought to generate strong visibility and community awareness for its expansion into Walton County through a groundbreaking event. As a new specialty veterinary facility entering a growing market, the organization needed to engage local stakeholders, attract media attention, and position itself as a leader in advanced veterinary care, […]
Read More… from Sailing to Success: Capital Veterinary Specialists
The association industry is navigating a period of rapid change. Member expectations are evolving, traditional revenue models are under pressure, and emerging technologies are reshaping how organizations operate. One question is increasingly being asked across the industry: How can associations use non-dues revenue strategies and AI adoption to drive sustainable growth? Two topics consistently surface […]
Read More… from Why Associations Need to Align Non-Dues Revenue and AI Strategy
Your organization is doing meaningful work — healthcare programs save lives, associations advance your industry, nonprofits that make a difference — but your communications hit roadblocks. Emails go unread, social posts underperform with low click-throughs, and campaigns don’t get the results you hoped for. Sound familiar? You’re not alone. And the truth is, sometimes you […]
Read More… from Top 10 Pain Points Your Communications Consultant Can Solve
The competition for top talent is fierce. Many organizations pour time and budget into job postings, recruitment agencies, and paid ads. But yet, they still struggle to find qualified candidates who are the right cultural fit. What’s often overlooked? The power of your own leadership team to attract talent through authentic, intentional communication. Leaders as […]
Read More… from Why Your Leadership Team Might Be Your Best Recruiters
From Medicare disclaimers to internal communications, healthcare organizations operate under a microscope when it comes to communication. But even the most well-meaning teams can unknowingly fall out of compliance, and the consequences can be costly — both financially and reputationally. So how do you know if your communications strategy is truly aligned with regulatory standards […]
Client: Leadership Tallahassee Challenge: Leadership Tallahassee, a prestigious civic leadership program affiliated with the Greater Tallahassee Chamber of Commerce, sought to attract a diverse and competitive pool of applicants for its 43rd class (LT 43). With only 40 available spots, the organization needed a strong digital outreach campaign to increase awareness, encourage applications, and generate enthusiasm […]
Client: Capital Health Plan, Inc. Challenge: A mixed-model HMO offering both insurance coverage and direct patient care through its health centers needed to launch a new, user-friendly website within a tight three-month window. The site needed to better serve a range of audiences including members, providers, business owners, Medicare beneficiaries, and ACA Marketplace customers. With the […]
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