About Lauren Helm - Lauren Helm PR

At Lauren Helm PR, we believe every brand has a story worth amplifying. With over 15 years of experience in public relations and communications, Lauren has navigated industries ranging from healthcare and nonprofits to associations and government. Her passion lies in crafting strategies that help businesses reach their goals and connect with their audiences through meaningful, measurable communications.

A Proven Track Record

Lauren has built her career on delivering results that matter. Here are just a few highlights of her remarkable achievements:

Transforming Market Positioning: During the pandemic, Lauren launched a public relations campaign for a major healthcare company, helping secure 75.8% of an ambitious enrollment goal within just three months.
Boosting Event Success: While managing communications for Florida’s asphalt industry, Lauren implemented an online registration system and streamlined event communications. This led to a 25% increase in event attendance and a 50% rise in sponsorships during the first year.
Driving Brand Visibility: Within two years of introducing a public relations strategy for a financial services firm, the company earned the prestigious Tallahassee Magazine “Best of Tallahassee” award, elevating its reputation and opening new growth opportunities.
Innovating Revenue Streams: Early in Lauren’s career, she established an event rentals program for a local museum, contributing to the museum’s financial stability.

As an Accredited Public Relations (APR) professional and a Certified Public Relations Counselor (CPRC), Lauren brings creativity and analytical expertise to her work. Her approach starts with understanding your business, audience, and goals, and creating a partnership with her clients. Whether your focus is brand positioning, event execution, or employee engagement, Lauren helps turn challenges into opportunities for success.

Beyond the Boardroom

Lauren’s commitment to community engagement is integral to who she is. She recently facilitated a collaboration that led to the establishment of a permanent food pantry in Leon County’s Title I schools, addressing critical needs for local students and their families. In addition, she proudly serves as President-Elect of the Florida Public Relations Association – Capital Chapter, where she mentors peers and helps elevate the public relations and communications profession. Lauren is a member of Leadership Tallahassee Class 41, the Tallahassee Chamber of Commerce, and an alumnus of the Joe Curley Rising Leader Class in the Florida Public Relations Association.

Why Choose Lauren Helm PR?

Clients trust Lauren to guide their businesses through the complexities of branding, strategy, events, and communications. With a proven track record and a deep passion for storytelling, Lauren delivers strategies that are clear, purposeful, and creative. By blending strategy with creativity, Lauren can help your business sail to success confidently.

Lauren Helm, APR, CPRC
President

see what others have to say

“One of Lauren's standout qualities is her exceptional networking ability. She has an innate talent for connecting with individuals from all walks of life and building meaningful relationships that benefit both parties. Her vast network extends far and wide, and she is always willing to leverage her connections to create opportunities for others.

Lauren's excellence in networking is a testament to her strategic mindset and her ability to identify mutually beneficial partnerships. Whether it's forging alliances with industry leaders, collaborating with influencers, or connecting with emerging talent, Lauren consistently demonstrates her skill in fostering connections that drive positive outcomes.”

Claudia Machado, Sr. Development and Community Engagement Manager, Mothers Against Drunk Driving (MADD)

“Lauren is an exceptional PR and marketing professional -- efficiency meets positivity in her approach. She is a creative force that transforms challenges into opportunities seamlessly.”

Karen Frost, VP of Development, Capital Health Plan

“I can confidently say that Lauren Helm is exceptional. Lauren possesses an unmatched knack for deciphering public perception and aligning it an organization’s vision; but more importantly it transforms how senior executives perceive and approach public relations.

The impact of Lauren’s guidance on the bottom line is undeniable. Through her counsel, organization’s experience a rippling effect, where positive public perception echoes through increased trust, brand loyalty, and ultimately, improved financial outcomes.

Lauren’s talent isn’t just advising; it’s in sculpting a narrative that fosters valuable relationships and tangible business success.”

Tondra Matthews, Chief Financial Officer, Florida Petroleum Marketers Association

“Lauren is an exceptionally talented communications and marketing professional with a wealth of experience, particularly in complex and highly regulated industries like healthcare and finance.

I’ve worked directly with her for nearly a decade and one thing that sets her apart is her ability to excel in managing complex projects, seamlessly guiding them to successful completion. Her leadership skills shine as she motivates and mentors teams, fostering a culture of collaboration and innovation. I’ve seen this time and again through her work with organizations like Florida Public Relations Association and Access Tallahassee.”

Drew Piers, Partner & Managing Director, Sachs Media