Lauren Helm’s extensive career has been anchored in public relations. She has navigated the world of branding, community relations, event management, digital marketing, corporate communications, and community engagement while harnessing a proven track record of delivering results that matter. Lauren’s experience centers around the healthcare industry, where she played a pivotal role in spearheading public relations initiatives for Florida’s top-ranked HMO, maintaining its status among the nation’s top 5 for over a decade. 

Lauren’s career highlights exemplify her diverse skill set and remarkable achievements:

  • Innovatively, she generated an additional revenue stream by establishing an event rentals program for a local museum in Tallahassee, Florida, specializing in history and natural science. This initiative not only showcased her business acumen early in her career but also contributed to the museum’s financial stability.
  • Lauren implemented an efficient online registration system and orchestrated comprehensive communications campaigns for large-scale events within Florida’s asphalt industry, streamlining processes and maximizing event participation.
  • Navigating the challenges of the pandemic, Lauren launched effective public relations campaigns to promote virtual healthcare solutions, showcasing her adaptability and dedication to addressing evolving needs in the healthcare sector.
  • Strategically, she crafted a compelling campaign to introduce a new product for a major healthcare insurance company in Florida, contributing to the company’s market positioning and growth.
  • Within the first two years of implementing a public relations campaign for a financial services firm, the company won Tallahassee Magazine’s esteemed Best of Tallahassee award, illustrating Lauren’s exceptional leadership, strategic vision, and commitment to delivering impactful results.
  • Lauren is an Accredited Public Relations (APR) professional and a Certified Public Relations Counselor (CPRC).

Lauren’s work also extends beyond the boardroom, as she has become a prominent figure in community engagement. Notably, she recently facilitated a collaboration that led to the establishment of a permanent food pantry in Leon County’s Title I Schools. Actively involved in various leadership roles, Lauren is a member of Leadership Tallahassee Class 41, an alumnus of the Joe Curley Rising Leader Class in the Florida Public Relations Association, and serves as the Director of Credentialing for the Florida Public Relations Association – Capital Chapter.

Lauren Helm against a light blue background.
Lauren Helm, APR, CPRC
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