From the Blog: September 19, 2024

Photo & Video: When to DIY and When to Hire a Professional

Lauren Helm working at her desk and typing on a laptop.

As a business owner, you’re used to wearing many hats. From managing operations to ensuring customer satisfaction, your to-do list can seem endless. So, when it comes to content creation — especially photos and videos — it might feel easier to whip out your iPhone (or Android for those who refuse to turn to the dark side) rather than hire a professional. But, it begs to question: is that always the best choice for your brand?

My answer: It depends.

In this post, we’ll explore when it’s acceptable to use iPhone or Android photos and videos and when hiring a professional is worth the investment. I’ll highlight why branding, key messaging, and a consistent visual identity matter. I’ll also share some examples of triumphs and blunders with a DIY approach versus professional content creation.

When DIY Photos & Videos Make Sense

Sometimes, grabbing your phone for a quick shot is completely fine especially when timeliness matters. Here are a few scenarios when using your iPhone or Android device can work in your favor:

  • Behind-the-scenes moments: Whether you’re packaging products, interacting with customers, or showcasing your workspace, these “real” moments resonate with audiences and are generally authentic, spontaneous, and relatable.
  • Quick social media updates: Did something exciting happen in your business today? Don’t be afraid to capture it in the moment. For example, a bookstore might share their latest arrival of books or a small accounting firm might post a shot of them celebrating the end of tax day.
  • Day-to-day business life: Sharing snapshots of your routine, like setting up for a client event or preparing an order, creates a connection. People love to see the daily grind behind a business they support.

The quality of iPhone and Android photos and videos have greatly improved and pairing these with some editing tools can help you achieve a professional-looking aesthetic while being able to capture quick shots for your business.

When to Hire a Professional Photographer or Videographer

There are important moments in your business where the quality of your visuals directly impacts your brand. Investing in a professional ensures your brand is seen in the best light, literally and figuratively.

Here’s when hiring a pro for photos and video is non-negotiable:

  • Product launches and rebrands: When introducing new products or refreshing your brand, high-quality, and consistent visuals are critical. A professional will ensure that your brand and key messaging remains at the core of your shoot, and be able to provide recommendations to get the shot.
  • Events and workshops: If you’re hosting an event or workshop, rely on something other than shaky iPhone videos to capture an intentional moment for your business. Professional photographers and videographers will not only document the event but also provide high-resolution content you can repurpose later for your marketing efforts.
  • Website and social media: First impressions matter and your online presence is often the first interaction potential clients and customers have with your business. Professional photos help elevate your website and social profiles, making them more appealing to your target audience and build credibility for your brand.

For example, the Tallahassee Area Dart Association uses professional videography to share information about their 2024 State Team, driving team member engagement and recruitment efforts. On the other hand, organizations that rely solely on DIY content often find it difficult to build a cohesive brand identity, which can confuse potential customers.

Lessons from DIY Triumphs and Blunders

While there are great success stories of businesses effectively using iPhone or Android content, there are also cautionary tales. Remember the infamous Pepsi ad starring Kendall Jenner? It serves as a reminder of what happens when key messaging is neglected because even with a professional team, it can backfire if the messaging isn’t clear. On the other hand, bold brands like Dove are against AI-generated visuals and utilizing professional photographers and videographers to avoid promoting unattainable beauty standards for women.

Conversely, brands like Dollar Shave Club took a DIY approach with their viral video that launched the company to what is is today. What’s the difference? They knew their brand, their audience, and their messaging.

Conclusion: Know When to DIY and When to Invest

Your photos and videos are an extension of your business. Knowing when to use your iPhone or Android device versus when to hire a professional photographer or videographer can make all the difference in how your brand is perceived. By investing in professional content for important moments and using your phone for everyday updates, you can build the right balance between authenticity and professionalism for your business.

And, if you need some recommendations on super talented professional photographers and videographers for all sized budgets, send me an email. I’d be happy to connect you!