Sailing To Success: Association of Florida Colleges

Client: Association of Florida Colleges

Challenge: The Association of Florida Colleges (AFC) is undergoing a restructuring and aims to better connect with its target audience by modernizing its digital presence to align with its strategic goals. As part of this process, the association sought support in refining its brand identity, crafting key messaging, enhancing visuals, optimizing for search engines (SEO), and ensuring effective implementation.

Implementation: At LHPR, we were brought in to evaluate the customer experience and strengthen the association’s brand by creating a cohesive brand guide, a user-friendly website, and a targeted email marketing strategy. We began by crafting detailed brand guidelines that included color palettes, typography, imagery, and logo variations, equipping the association’s team to present a unified brand identity across all channels.

Building on this foundation, we designed a modern, accessible website to replace their outdated and difficult-to-navigate version. This new site features streamlined messaging and compelling visuals, ensuring a smooth and engaging experience for users. Finally, we developed an email marketing campaign to highlight the association’s value to its members, focusing on retention and helping rebuild their membership to its former strength.

Results: With our refreshed branding, newly accessible website, and targeted email strategy, the association has entered a new era of growth. Members are engaging more actively with association resources, and the website has quickly become a go-to resource. With each email, more members are reengaging with their benefits, driving a significant increase in renewals and restoring the organization’s membership base.

“I can’t believe my eyes! Lauren took the time to understand our need, was able to anticipate future needs, and deliver tangible results.” – Tony Carvajal, Executive Director/CEO

Reach out to us to learn more about our website and copywriting services. Communication is an integral part of our daily lives. From the moment we wake up to the time we go to sleep, our lives are intricately woven with various forms of communication. Whether it’s engaging in conversations with friends and colleagues, sending emails to potential customers, or making phone calls, each act contributes to the element of human connection. The continual flow of information shapes our perspectives, fosters relationships, and ultimately influences our everyday experiences.