Sailing To Success: BARK

Client: Bradfordville Animal Resort Kingdom, LLC (BARK)

Challenge: BARK recently built a new facility in northeast Tallahassee, Florida, set to open soon, offering pet lodging, daycare, and grooming services. While several brand elements were already in place, the business needed expert guidance to unify its brand image and develop compelling brand messaging that would communicate the unique value it offers to pet owners in the area.

Implementation: In the initial discovery session, LHPR learned that BARK aimed to establish itself as a trusted partner for pet parents seeking to meet the mental and physical needs of their pets. After a thorough review of their existing brand assets, we developed a brand messaging map that emphasized BARK’s value to both pets and their families, along with strategic branding guidance to enhance their market presence.

Results: The brand messaging map became a go-to resource for customer interactions, providing clear, elevated content for the website and service as a content creation resource for social media channels. This foundation helped BARK communicate its brand consistently and effectively across multiple platforms.

“The process went very well. Lauren was clear in her timelines, which is a breath of fresh air when compared to the construction process. Working with her was simple, and through her advice I think she put together a great product! I look forward to using our brand message map to develop the BARK brand.” – Drew Steverson, Co-Founder & Resort Manager

At LHPR, we firmly believe that businesses who create strong brands fully understand their brand identity needs to live everywhere – social media captions, billboards, color palettes, and so much more. A business must invest in their brand by moving away from quantity (how many people can we reach?) and move towards quality (who are the right people to reach, and how can we build brand loyalty?). Reach out to us to learn more about our branding and strategy services.