Sailing to Success: Capital Veterinary Specialists

Client: Capital Veterinary Specialists

Challenge: Capital Veterinary Specialists sought to generate strong visibility and community awareness for its expansion into Walton County through a groundbreaking event. As a new specialty veterinary facility entering a growing market, the organization needed to engage local stakeholders, attract media attention, and position itself as a leader in advanced veterinary care, all while executing a seamless, high-impact event that reflected its brand and long-term vision.

Implementation: Lauren Helm PR led both the strategic planning and execution of the groundbreaking event, ensuring a cohesive experience from logistics to media relations.

On the event side, Lauren managed end-to-end coordination, including vendor oversight (tenting, A/V, catering, rentals), sourcing branded ceremonial elements such as hard hats and shovels, and developing a detailed run of show to guide the program. She also served as emcee, maintaining flow, timing, and a professional tone throughout the event. Key community and industry stakeholders, including local officials and economic development leaders, were engaged to enhance credibility and attendance.

In parallel, a targeted media relations strategy was executed to amplify visibility beyond the event itself. This included development of a comprehensive media kit, tailored media pitching to local, regional, and select national outlets, and strategic positioning of story angles such as economic development, community impact, and expanded access to veterinary specialty care.

Additionally, Lauren coordinated videography and photography teams to capture high-quality event assets, including testimonials from veterinarians, clients, and community leaders, ensuring the event’s impact extended well beyond the day-of experience.

Results: The groundbreaking event was executed seamlessly, delivering a polished and engaging experience for attendees, stakeholders, and media.

The integrated PR strategy secured coverage across multiple platforms, including television, digital media, and community channels, significantly expanding reach and awareness. Coverage included features from regional broadcast outlets, local media platforms, and chamber organizations, with additional interest generated from regional publications for future stories.

The event also produced a robust library of visual and storytelling assets — video, photography, and testimonials — that Capital Veterinary Specialists can leverage for ongoing marketing, recruitment, and brand-building efforts.

This multi-layered approach positioned Capital Veterinary Specialists as a key player in the region’s growth and laid a strong foundation for continued media engagement and community visibility.

Lauren Helm PR remains a trusted partner for healthcare organizations looking to inspire engagement and deliver measurable outcomes through strategic public relations. Have a project in mind? Reach out to us.