From the Blog: January 17, 2024

Sailing To Success: MADD

Mother's Against Drunk Driving (MADD) logo, emphasizing that there will be no more victims of drunk or impaired driving.

Client: Mothers Against Drunk Driving (MADD)

Challenge: MADD, a prominent national organization, sought to create an education resource to help employees strengthen the MADD brand on LinkedIn. Leadership aimed to empower staff as brand ambassadors to support fundraising strategies and increase engagement with donors and partners.

Implementation: LHPR partnered with MADD’s leadership to design a goal-focused, recorded training that equips employees to represent the brand effectively on LinkedIn. The training covered MADD’s brand guidelines and policies, LinkedIn branding techniques, strategies to optimize visibility with LinkedIn’s algorithm, and ways to build authentic, organic relationships on the platform.

Results: This LinkedIn training has become a valuable ongoing resource for MADD as they develop new communication strategies, allowing employees to stay aligned with organizational goals while engaging meaningfully on LinkedIn.

“Lauren has an innate talent for connecting with individuals from all walks of life and building meaning relationships that benefit both parties. We are thrilled with the positive outcome of this LinkedIn training for our team across the U.S.” – Claudia Machado, Sr. Development and Community Engagement Manager

Reach out to us to learn more about our training services.