Client: The Cookie Connection
Challenge: The Cookie Connection donates 10% of its net proceeds to essential agencies that address adolescent food insecurity, provide refuge from domestic abuse, and support children affected by substance abuse. However, the cottage bakery struggled to convey its mission as a driver of community change, limiting its ability to grow sales.
Implementation: In the initial discovery session, we quickly recognized the deep passion behind the bakery’s mission. We developed a brand messaging map and refined the brand identity to highlight The Cookie Connection’s role in community impact. Through additional consultations, we provided strategic guidance on boosting sales and evaluating campaign success.
Results: Relaunching the website with a clear brand message and identity led to a sales increase and over $15,000 in charitable contributions. Additionally, rising demand prompted the bakery to expand its services to include catering and corporate gifting.
“Working with Lauren made all the difference for The Cookie Connection! From refining our brand identity to crafting a message that truly reflects our mission, her expertise help us to better connect with our target audience. Thanks to Lauren, we not only saw a boost in sales but also expanded our services to meet new demand per her recommendation.” – Samantha Carpenter, Owner
Interested in our branding and strategy services? At Lauren Helm PR, we are masters at crafting unique and memorable brand identities. From brainstorming your logo to creating your brand story, we’ll make sure your brand stands out like a lighthouse on a dark night.
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