blog

May 8, 2025

Sailing to Success: Leadership Tallahassee

Client: Leadership Tallahassee Challenge: Leadership Tallahassee, a prestigious civic leadership program affiliated with the Greater Tallahassee Chamber of Commerce, sought to attract a diverse and competitive pool of applicants for its 43rd class (LT 43). With only 40 available spots, the organization needed a strong digital outreach campaign to increase awareness, encourage applications, and generate enthusiasm […]

April 30, 2025

Sailing to Success: Capital Health Plan

Client: Capital Health Plan, Inc. Challenge: A mixed-model HMO offering both insurance coverage and direct patient care through its health centers needed to launch a new, user-friendly website within a tight three-month window. The site needed to better serve a range of audiences including members, providers, business owners, Medicare beneficiaries, and ACA Marketplace customers. With the […]

November 5, 2024

Sailing To Success: Association of Florida Colleges

Client: Association of Florida Colleges Challenge: The Association of Florida Colleges (AFC) is undergoing a restructuring and aims to better connect with its target audience by modernizing its digital presence to align with its strategic goals. As part of this process, the association sought support in refining its brand identity, crafting key messaging, enhancing visuals, optimizing […]

September 19, 2024

Photo & Video: When to DIY and When to Hire a Professional

As a business owner, you’re used to wearing many hats. From managing operations to ensuring customer satisfaction, your to-do list can seem endless. So, when it comes to content creation — especially photos and videos — it might feel easier to whip out your iPhone (or Android for those who refuse to turn to the […]