The uncomfortable truth? Most associations don’t have a member retention problem. They have a first-year member experience problem. iMIS’s 2026 Membership Performance Benchmark Report found that three out of four organizations saw retention rates hold steady or improve, while 20% experienced a decline. Among those that saw a dip, the top reason cited was budget […]
Read More… from Why Member Retention is Slipping And What Most Associations Get Wrong in Year One
Groundbreaking events are often approached as a milestone to check off a list. Secure the vendors.Invite the guests.Take the photo. Move on. But they’re one of the most underutilized opportunities for public relations, media coverage, and marketing visibility. When they’re done strategically, these events can do so much more. They can help build visibility, credibility, […]
Read More… from A Groundbreaking Event is a PR Opportunity, If You Treat It Like One
Client: Capital Veterinary Specialists Challenge: Capital Veterinary Specialists sought to generate strong visibility and community awareness for its expansion into Walton County through a groundbreaking event. As a new specialty veterinary facility entering a growing market, the organization needed to engage local stakeholders, attract media attention, and position itself as a leader in advanced veterinary care, […]
Read More… from Sailing to Success: Capital Veterinary Specialists
Client: Leadership Tallahassee Challenge: Leadership Tallahassee, a prestigious civic leadership program affiliated with the Greater Tallahassee Chamber of Commerce, sought to attract a diverse and competitive pool of applicants for its 43rd class (LT 43). With only 40 available spots, the organization needed a strong digital outreach campaign to increase awareness, encourage applications, and generate enthusiasm […]
Client: Capital Health Plan, Inc. Challenge: A mixed-model HMO offering both insurance coverage and direct patient care through its health centers needed to launch a new, user-friendly website within a tight three-month window. The site needed to better serve a range of audiences including members, providers, business owners, Medicare beneficiaries, and ACA Marketplace customers. With the […]
Client: Association of Florida Colleges Challenge: The Association of Florida Colleges (AFC) is undergoing a restructuring and aims to better connect with its target audience by modernizing its digital presence to align with its strategic goals. As part of this process, the association sought support in refining its brand identity, crafting key messaging, enhancing visuals, optimizing […]
Read More… from Sailing To Success: Association of Florida Colleges
Email Us | 850-545-3461
3425 Bannerman Road, Suite 105-207
Tallahassee, Florida 32312
©2026 Lauren Helm PR. All rights reserved.