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There are dozens of legends about this mythical ship and her crew-of- the-dead who are doomed to sail the seas until Judgment Day. It’s said that the ship’s captain made a deal with the devil and became famous for his ability to make the passage between Holland and Java in impossibly good time. Sure they […]

Read More… from The Flying Dutchman: A Ghost Ship Story

As a business owner, you’re used to wearing many hats. From managing operations to ensuring customer satisfaction, your to-do list can seem endless. So, when it comes to content creation — especially photos and videos — it might feel easier to whip out your iPhone (or Android for those who refuse to turn to the […]

Read More… from Photo & Video: When to DIY and When to Hire a Professional

Recently, I spoke at the Florida Public Relations Association’s PR & Comms Summit in Tampa, Florida, to a standing-room-only crowd of public relations and communications professionals eager to learn how to harness the power of LinkedIn’s potential for their brand. In the breakout session, we discussed the average return on investment (ROI) for paid LinkedIn […]

Read More… from LinkedIn Strategies: Understanding Paid Ads and Organic Growth

Small business owners face numerous challenges when running a business — staying updated with the latest trends, managing limited resources, creating high-quality content, and effectively engaging with target audiences. But limited budgets and manpower make it hard for small businesses to invest in communication tools and strategies which lead to subpar execution of communication plans […]

Read More… from Small Business Branding Tips

Recently, I spoke at at the Tallahassee Chamber of Commerce’s Beyond the Basics program on how to optimize LinkedIn through effective branding. To my surprise, I spoke to a sold out event where attendees were eager to learn more about the world’s largest professional network and how their brand, professional or personal, can stand out […]

Read More… from Optimizing LinkedIn Through Effective Branding

Client: Denver Jernigan Photography, LLC Challenge: Denver Jernigan Photography launched a new studio in Live Oak, Florida, and expanded its offerings to include fine arts portrait products alongside wedding photography in North Florida. With this business shift, Denver needed support in refining her brand messaging, improving search engine optimization (SEO), and creating targeted copywriting to reach […]

Read More… from Sailing To Success: Denver Jernigan Photography

No, public relations (PR) and marketing are not the same. Sure, marketing and PR are both vital components of any successful business strategy, but they serve distinct purposes and employ different tactics. Here’s why: The primary purpose of marketing is to promote your company’s products or services, generate sales, and drive revenue for the business. […]

Read More… from PR vs. Marketing: Understanding the Difference

When I’m meeting with a potential Client, a question that often comes up is centered around how to build strategic partnerships for reaching objectives and future growth. My answer is simple: authenticity and consistency. Think of when you were in school and had to complete a class project. There is nothing worse than being stuck […]

Read More… from How to Use PR to Build Partnerships

Client: Bradfordville Animal Resort Kingdom, LLC (BARK) Challenge: BARK recently built a new facility in northeast Tallahassee, Florida, set to open soon, offering pet lodging, daycare, and grooming services. While several brand elements were already in place, the business needed expert guidance to unify its brand image and develop compelling brand messaging that would communicate the […]

Read More… from Sailing To Success: BARK

I was fortunate to attend the Florida Commerce Credit Union’s Power Forward Speaker Series, which featured two entrepreneurial powerhouses: Barbara Corcoran and Robert Herjavec from ABC’s Shark Tank. Barbara Corcoran, a real estate mogul, was born in New Jersey and was the second of 10 children. While she was waitressing, trying to make ends meet, her boyfriend […]

Read More… from Optimism From A Shark