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Small business owners face numerous challenges when running a business — staying updated with the latest trends, managing limited resources, creating high-quality content, and effectively engaging with target audiences. But limited budgets and manpower make it hard for small businesses to invest in communication tools and strategies which lead to subpar execution of communication plans […]

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Recently, I spoke at at the Tallahassee Chamber of Commerce’s Beyond the Basics program on how to optimize LinkedIn through effective branding. To my surprise, I spoke to a sold out event where attendees were eager to learn more about the world’s largest professional network and how their brand, professional or personal, can stand out […]

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Client: Denver Jernigan Photography, LLC Challenge: Denver Jernigan Photography launched a new studio in Live Oak, Florida, and expanded its offerings to include fine arts portrait products alongside wedding photography in North Florida. With this business shift, Denver needed support in refining her brand messaging, improving search engine optimization (SEO), and creating targeted copywriting to reach […]

Read More… from Sailing To Success: Denver Jernigan Photography

No, public relations (PR) and marketing are not the same. Sure, marketing and PR are both vital components of any successful business strategy, but they serve distinct purposes and employ different tactics. Here’s why: The primary purpose of marketing is to promote your company’s products or services, generate sales, and drive revenue for the business. […]

Read More… from PR vs. Marketing: Understanding the Difference

When I’m meeting with a potential Client, a question that often comes up is centered around how to build strategic partnerships for reaching objectives and future growth. My answer is simple: authenticity and consistency. Think of when you were in school and had to complete a class project. There is nothing worse than being stuck […]

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Client: Bradfordville Animal Resort Kingdom, LLC (BARK) Challenge: BARK recently built a new facility in northeast Tallahassee, Florida, set to open soon, offering pet lodging, daycare, and grooming services. While several brand elements were already in place, the business needed expert guidance to unify its brand image and develop compelling brand messaging that would communicate the […]

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I was fortunate to attend the Florida Commerce Credit Union’s Power Forward Speaker Series, which featured two entrepreneurial powerhouses: Barbara Corcoran and Robert Herjavec from ABC’s Shark Tank. Barbara Corcoran, a real estate mogul, was born in New Jersey and was the second of 10 children. While she was waitressing, trying to make ends meet, her boyfriend […]

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Client: Florida Head Start Association, Inc. Challenge: The Florida Head Start Association (FHSA) is a statewide organization dedicated to improving outcomes for over 41,000 Head Start, Early Head Start, Migrant, and Seasonal Head Start children and families in Florida. Collaborating with early childhood programs, the Florida Department of Children and Families, and the National Head Start […]

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Whether you care to realize it now, Generative AI is all around us. You’ve likely seen it as the background music in a recent holiday commercial, a social media caption, a company’s virtual assistance chatbot, or even your favorite Snapchat filter. When used correctly, Generative AI platforms like ChaptGPT, ClickUp, Jasper, and Scribe can help […]

Read More… from Ethical AI: Ensuring the Accuracy of Your AI Content

Client: Mothers Against Drunk Driving (MADD) Challenge: MADD, a prominent national organization, sought to create an education resource to help employees strengthen the MADD brand on LinkedIn. Leadership aimed to empower staff as brand ambassadors to support fundraising strategies and increase engagement with donors and partners. Implementation: LHPR partnered with MADD’s leadership to design a goal-focused, […]

Read More… from Sailing To Success: MADD