Blog - Lauren Helm PR

January 13, 2024

Sailing To Success: Meeks Construction, Inc.

Client: Meeks Construction, Inc. Challenge: Meeks Construction, Inc., entered into a partnership with VEWV, LLC, to deliver sustainable, renewable energy solutions using innovative Vortech Technology™. To support their mission, they needed compelling collateral that highlighted Vortech Technology™‘s unique benefits: uninterrupted energy production, zero operational costs, and its potential as a commercial and residential energy alternative. […]

January 9, 2024

A Lesson in Brand Messaging

Recently, I had the opportunity to tour the Danfoss Turbocor plant in Tallahassee, Florida, as part of an economic development program co-hosted by the Office of Economic Vitality and Leadership Tallahassee. Danfoss has worldwide sales in more than 100 countries and employs over 42,000 individuals worldwide, who they consider the foundation of their success. During […]

December 1, 2023

Sailing To Success: The Cookie Connection

Client: The Cookie Connection Challenge: The Cookie Connection donates 10% of its net proceeds to essential agencies that address adolescent food insecurity, provide refuge from domestic abuse, and support children affected by substance abuse. However, the cottage bakery struggled to convey its mission as a driver of community change, limiting its ability to grow sales. […]

November 21, 2023

Mastering The Art of Effective Communication

Effective communication is essential for everyone. When communication channels break down, that’s where incidents occur. Whether you are a business leader, a team manager, or an individual striving to connect with others, the ability to communicate effectively is critical to your success. In this blog post, we’ll explore some proven communication tactics, and we’ll illustrate […]

November 5, 2023

Top 3 Things to Consider When Choosing an Event Management Company

Are you planning an event and feeling overwhelmed by all the details? Whether it’s a corporate conference, a product launch, employee retreat, or any other type of business event, hiring an event management company can save you time, stress, and ensure a successful outcome. But with so many options, how do you choose the right one? In this blog post, we’ll explore the top 3 things to consider when searching for an event management company to best fit your needs. […]

September 19, 2023

Winning Strategies for PR Firms and Clients

The relationship between public relations (PR) firms and their clients is a pivotal partnership for achieving success. A well-executed PR strategy can boost a company’s reputation, drive brand awareness, and ultimately increase revenue. However, to ensure a winning partnership both PR firms and their clients need to work together effectively. In this blog post, we’ll […]

September 6, 2023

The Power of Brand Reputation

The business landscape is highly competitive and your company’s brand reputation stands as the cornerstone of your success. A strong and positive brand not only attracts customers for your bottom line but it also fosters trust, loyalty, and credibility. In this blog post, we’ll delve into the importance of branding and why it should be […]

August 21, 2023

Social Media Content for Events

Event management and planning have evolved significantly in recent years, thanks to the power of social media. However, most meeting planners don’t have the bandwidth to also consider a social media content calendar, while they’re managing logistics of planning an event. In this blog post, we’ll explore why having a content calendar for event planning […]